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‘Forget about Elon Musk’: How to save the world from Big Tech

In an openDemocracy live discussion, Shoshana Zuboff and Susie Alegre warned that, left unchecked, Big Tech can ‘change the tides of society’

‘Forget about Elon Musk’: How to save the world from Big Tech
Elon Musk this week reached a deal to buy Twitter for $44bn | Pavlo Gonchar / SOPA Images/Sipa US/Alamy
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“Our job is to work politically… Forget about getting Elon Musk or any other guy to do something better rather than worse. Turn to your lawmakers... Because the failure here is a failure of law.”

This was the argument put forward by American author and academic Shoshana Zuboff in a live discussion, ‘Can we stop Big Tech getting inside our heads?’, hosted by openDemocracy last night.

Zuboff said we should focus not on trying to convince a few powerful individuals to better curate the platforms they own, but on addressing the broader power they have over society – and holding them accountable.