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Five successful campaigners share their secrets

Great campaigns have lots of things in common, but they’re not the things we’re often taught.

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HeartRevolution_2.jpg

Credit: http://beforeitsnews.com/spirit/2012/04/revolting-society-2062094.html. All rights reserved.

When I was young I got involved in campaigns because I was passionate about them. But when I became an NGO professional I was taught to be much more focused on realism, cool-headed analysis, and the careful assessment of strategies. What matters, I was told, is what works.