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Government ads, a powerful tool against press freedom in Mexico

You just have to follow the money trail: who benefits from the 38.000 million pesos (2 billion US $ aprox) in government advertising that President Enrique Peña Nieto spent, to date? Español

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Three Azcárraga generations and Enrique Peña Nieto. Photo: Cuartoscuro.

This article is being published as part of the partnership between Sin Embargo and democraciaAbierta. You can read the original article here.

In Mexico, if you want your video on a political and/or government-related issue to get significant views on YouTube, you have several options, including two that are actually safe bets: the first is to give it a title saying: "What you won't see on Televisa", or "What Televisa does not want you to see"; the second is to encourage people to watch your video "before the government deletes it".