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I’m a firm believer that, in order to change society, you have to understand society. Not society as you would wish it to be, but society as it actually is.
I am probably predisposed to find the research Jon Cruddas has led, on why Labour lost, to be fascinating. The most recent findings I’ve seen published, found here, breaks down the voting public into three archetypal groups – socially liberal ‘pioneers’, aspirational ‘prospectors’ and socially conservative ‘settlers’. Broad brush strokes perhaps, but I think it’s fairly intuitive.
