Image: Flickr / Linus Follert
MyBBC: “You’ll be able to create a BBC experience that you control, [which] recognises you as an individual, and brings you the best of our content based on what we know you’ll love.” I tried it with news and it works. I picked the areas I was interested in and I now get alerts every time a woman gets a top job (only joking). You can choose weather for you area, for example, or your local radio station website, and it’s all very neat.
Which brings us to the potential controversies of myBBC. Number one: is it destined to one day take over from the current channels? The BBC emphatically rejects this idea, but at least one BBC executive thinks it might happen... So if BBC production is to become competitive and separately managed (Lord Hall, 10 July 2015) and then on top of this, the channel structure disappears, what is left?
