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Why is the Guardian letting Shell fill its pages with dubious spin?

The Guardian is publishing articles in partnership with one of the world's most notorious oil companies, despite running a campaign to divest from them.

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bp or not bp.jpg
bp or not bp.jpg

http://bp-or-not-bp.org

Oil sponsorship is pretty controversial. Where companies like BP and Shell have paid to have their logos displayed in museums, art galleries and theatres, they have been met with a torrent of protest performances and artistic antipathy.

Groups like BP or not BP, Liberate Tate, BP out of Opera and Art Not Oil have found numerous high profile and creative ways to challenge oil company sponsorship of institutions including the Royal Shakespeare Company, The British Museum, the Tate and Tate Modern, the Science Museum, the Royal Opera House, the National Portrait Gallery, the Edinburgh Festival and the Louvre.