Passing on knowledge
Over the past year, many South Asian parents have enrolled their children in online lessons. “As a mother, I felt that these were imperative for the kids and their mothers, especially those who work from home. With the needs of the kids and their parents in mind, we began our venture,” said Leena, the founder of one such organisation. For Anu, a mother and an IT professional, these cultural classes have enabled her only child to interact with other children of South Asian background. As she puts it, “we are glad that Rahee is not as lonely as he was when the lockdown first began.”
For South Asian mothers, especially professionals like Shobha who works as an accountant, weekend lessons provide them with “a bit of me time”. However, several women – Shobha included – felt that the increased screen time is a burden on their children’s social lives. As Anu put it, they are “stuck at home all the time, even after school”.
Families working together
One type of business that has particularly flourished during the pandemic is home-based catering. In these businesses, while food preparation often remains a woman’s role, the responsibility for food delivery rests predominantly with men. “I completed the food handler’s certificate and began this business,” said Kiran, a woman who runs one such business. “I do most of the cooking and my husband delivers. We also ask the clients to pick up [the meals] from our house, my husband deals with all that.”
The clientele includes single men as well as families. There is a growing demand for food preparation and delivery, especially among professional mothers who work from home.
The need for support
Despite achieving some success, many South Asian women entrepreneurs revealed that they were facing financial hardship, especially during the extended lockdown periods. For vendors importing and selling products, disruption in air cargo delivery led to loss of income. “I have many clients who have asked me to put items on hold for them, but they have not paid me because I cannot ship products during lockdown – product and money are both stuck,” said Prerna, a business analyst who recently launched her boutique from the basement of her townhouse in Brampton.
Regardless of the type of business, many entrepreneurs were concerned about being “physically and mentally exhausted from having to meet the growing demands of their home-based businesses while fulfilling familial gendered roles,” as Chaaya, who runs a catering business in Mississauga, put it. Nevertheless, most were also hopeful about the future, expressing the desire to continue with their business after the pandemic.
South Asian women entrepreneurs will need measures to overcome the complex economic and socio-cultural challenges they are facing. The Canadian government should recognise the endeavours of these small business owners to be self-reliant and provide them with support. This could take the form of low-interest loans, for example, or of tax exemptions for first-time online business owners – in other words, help that would enable these resilient women to flourish as successful entrepreneurs.