Image: Flickr/ Rosaura Ochoa
The public service model is increasingly under pressure, not only in the UK but across Europe. The demands of a highly dynamic digital sphere have already led to a significant transformation of public service media over the last decade. We can observe a shift away from traditional media centrality - delivering different kinds of content on television and radio - towards a more inclusive approach of ‘content centrality’. This has produced fine-lined strategies for cross-platform delivery as well as new organizational identities.
In recent years public service organizations have begun to consider themselves less as ‘broadcasters’ than as ‘content-providers’. This transformation has been accompanied by further shifts towards ‘non-linear’ content delivery in order to counterbalance streaming sites such as Amazon Prime and Netflix. Public service non-linearity is delivered via new pathways, ranging from the BBC’s iPlayer, smart phone ‘apps,’ and the practice of ‘embedding’ on social media.
