- This story, originally published in November 2023, has been updated to reflect the airing of more ‘He Gets Us’ adverts at the 2024 Super Bowl.
A US non-profit that aired two ads during yesterday's Super Bowl attempting to rebrand Jesus for Gen Z is also the main funder of a designated hate group opposing abortion and LGBTIQ rights, openDemocracy can reveal.
The Servant Foundation has plunged millions of dollars into its ‘He Gets Us’ ads, which paint Jesus as an “influencer” who was “cancelled” for standing up for his beliefs. The controversial adverts were shown at the Super Bowl for the second year running and have been plastered across billboards in the United States over the last year.
But analysis of financial accounts by openDemocracy shows over the last five years the Servant Foundation has also grown to become the main identifiable source of funding for Alliance Defending Freedom (ADF), described as an anti-LGBTIQ hate group by the Southern Poverty Law Centre (SPLC) – an allegation it denies.
