In the middle of Sunday’s Super Bowl, the final of the annual National Football League championship and often the most-watched television broadcast of the year in the US, the game was briefly interrupted with two ads for Jesus.
Although the ads have only attracted wide attention over the last few months when they appeared during American football matches, the ‘He Gets Us’ campaign is a $300m (and counting) advertising extravaganza that’s been running nationwide since last March.
Most of the ads display black and white photos, many of people of colour in gritty, modern settings. Emotional music plays as voiceovers attempt to make Jesus seem relevant and relatable to diverse people in today’s world, especially to younger people.
