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Towards better broadcasting in Wales

Public service broadcasting in Wales is on a knife-edge and there are loud demands for reform. The response will cast light on whether Wales is genuinely seen as a full partner within the UK.

Published:
 Elliot Brown / Flickr
Elliot Brown / Flickr

BBC Cymru Wales. Credit: Elliot Brown / Flickr

Small but perfectly formed. Is that a fair description of Wales? Small Wales certainly is, with a population of 3.1 million compared to the 53.9 million of its neighbour, England. This part of the British Isles claims distinctiveness as a nation while remaining attached to the union. Democratic devolution was endorsed initially by the slimmest of margins but the people of Wales went on to vote 2 to 1 for full legislative powers as the devolutionary process established itself. That process continues. It is the context for any valid consideration of broadcasting in Wales.  Here, in broadcasting terms, there is a nation to be served with all that implies about complexity and breadth.

But broadcasting in Wales is challenged by two particular weaknesses: market failure and inadequate influence over its media policy. Together these create in Wales an unhealthy paradox: while the public clearly supports increased self-determination as a nation within the UK, the media − whose function is to enable national self-understanding − are increasingly disabled.