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Want to stop people buying plastic bottles? The solution's simpler than you think

In order to solve plastic waste, it should become easier to do the right thing.

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Carts filled with plastic water bottles. Credit: _molins/Flickr. Some rights reserved.Charlie Holland's post on Facebook about a brilliant innovation to London Waterloo station was a surprising hit. The post and his photos, shot on the concourse on a phone camera, got some 3.5k shares and over a thousand likes, too.

The innovation was designed to make a dent in the huge number of plastic bottles bought by making it easier for people to refill their bottles while out and about. See where I'm going with this? It's a tap. A sandwich shop called Pure installed a public-access tap for drinkable water outside its doors in the hope people won't need to buy a bottle if they already have an empty one on them.

A water bottle has become an unmissable fourth item in the 'idiot checklist' I do before leaving the house. It used to just be keys, phone, wallet, but the cost of shelling out for cans of Coke and carry-out coffees has forced me to be a bit thriftier.