Moyan Brenn/Flickr. (CC 2.0 by)
The choice facing the British public is the biggest in a generation: do we choose to be stronger, with an economy that creates new opportunities and has the power to shape the future, or do we choose to be weaker, less able to influence global developments that risk harming our economy and compromising our safety? It is clear to me that the UK is stronger, safer and better off in Europe than we would be out on our own, and we need to make a positive patriotic case for Britain being stronger by staying in. To make that case, the Britain Stronger in Europe campaign has brought together a coalition of powerful advocates, from business leaders such as Karren Brady to security experts such as Peter Wall, the former head of the British Army. We now need to win the argument across the nation.
The current polls vary widely so no one should underestimate the potential for Britain to choose to leave. Most polls put the number of undecided voters at a fifth of the electorate. With a decision as vital to Britain’s future as this one we cannot be complacent about the campaign and we must ensure we communicate our case with messages that resonate with the British public. You can have a compelling case on paper but if you don’t get the messages right you are unlikely to persuade people to back you.
