Image: Big Brother Monitoring. Master Tux, Creative Commons.
Over the weekend, allegations emerged surrounding the use of Facebook user data by a data analytics firm called Cambridge Analytica. But while they have allegedly broken Facebook’s rules, the real problem is Facebook’s business model. And it’s a model that isn't unique to Facebook. It originated with Google, which realised that the data gathered as people used its search engine could be analysed to predict what they wanted and deliver targeted advertising, and it’s also employed by most ‘free’ online services.
