Burlington Arcade, Mayfair, Andrew Dunn, Wikimedia commons.
Since the global financial crisis, tax justice has been rising up the political agenda. In the context of austerity, reporting on corporate and celebrity tax avoidance has achieved unprecedented levels of media coverage. For NGOs campaigning on global tax justice, there is much to gain from its current political salience. It is in this context that ActionAid UK – a leading international development charity – developed an innovative campaigning tool: Show Me the Money: A Tax Treasure Hunt. For 18 months, ActionAid campaigners regularly guided groups of people around Mayfair, using the central London location as a backdrop to explore the complex issue of global tax dodging. In the wake of the final tour, Rebecca Bramall caught up with Natasha Adams, Tax Campaign Manager at ActionAid UK, to reflect on this intervention and discuss what it can tell us about the challenge of imagining, representing and communicating about tax justice.
Rebecca Bramall: Why did ActionAid start campaigning on tax in 2008?
