Cambridge Analytica/SCL's Alexander Nix. Image, Sam Barnes. CC2.0
Cambridge Analytica stands accused of using ‘unattributable and untrackable’ advertising to get Donald Trump elected, of illegally accessing 50 million Facebook profiles, and of much more besides. The controversial data company also has friends in high places, from Tory party donors to the British military.
But openDemocracy has now discovered that Cambridge Analytica’s establishment links run even deeper, leading to one of the most senior figures in Northern Irish unionism – a PR man who has represented everyone from British Airways to Russian oligarchs – and raising questions once more about who gave the DUP a secretive £435,000 donation for its Brexit campaign.
