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Creativity and heritage: the great urban partnership

Heritage is where we come from. Creativity is the energy that shapes what we can become. The question is how to combine the two. Português

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lisbon-927669_1920_0.jpg
lisbon-927669_1920_0.jpg

Monument to the Discoveries. Lisbon, Portugal. Public Domain.

Safeguarding heritage is considered by some to be a cost, even though a vast array of evidence suggests the opposite. It is generally accepted that, in the long term, it tends to provide significant benefits in economic and social terms, and also in psychological terms too, insofar as it enriches a sense of belonging and identity. Erasing the past, by destabilizing memory, fractures communities.

Creativity can help people, organizations and cities to unlock talent and develop their potentialities. It can unearth hidden resources and drive innovation.