Donald Trump. David Zalubowski/AP/Press Association Images. All rights reserved.Looks really matter, especially in political campaigns. Donald Trump’s hair and Hillary Clinton’s suits both made headlines, and with 40% of Americans now identifying as independents (among the highest percentage of independents in more than 75 years of public opinion polling), image and appearance may play a larger role in this coming election than ever before.
This raises a not-so-trivial question for future political candidates and their advisors; namely, should those considering public office use Botox or other cosmetic medical procedures to enhance their appearance?
Could public perception of competence and trustworthiness in a political candidate have as much to do with image as actual experience and ideology?
