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The necessary transience of happiness

The happiness industry is booming, yet few of us are happier. Why not?

Published:
GeorgeGillett.jpg
GeorgeGillett.jpg

Credit: Pixabay/Geralt. CC0 Public Domain.

When sociologists look back on my generation they might well view happiness as the defining cultural issue of the times. Governments monitor our levels of happiness, universities fund whole departments to research it, and the world’s largest companies including Google employ ‘happiness gurus’ to proselytise to their employees. We trade smiling emojis with each other on social networks, walk past billboards encouraging us to “#choosehappiness,” and spend over one billion dollars a year on self-help books. Put simply, we’re obsessed: get happy or die trying.