Corporate Scrooges in the UK have boasted about donating as little as 0.007% of their cash to charities at Christmas, analysis by openDemocracy has revealed.
Amazon and Coca-Cola are among the giants that have been accused of “giving pennies from their back pocket” to good causes as part of promotional stunts over the holiday period.
This year, Coca-Cola announced that it would donate the equivalent of a meal to charity for every person who visits its Christmas truck tour in the UK this year. It’s only at the very end of its announcement that the world’s richest beverage company explains it will give a maximum of just £25,000 to the charity Fairshare, which redistributes surplus food to the hungry.
