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Does “being creative” just mean maintaining the status quo?

Whether it’s Theresa May lecturing EU leaders, or bosses lecturing employees, it seems everyone’s being urged to be more creative these days. Meanwhile true creativity is marginalised.

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grow heathrow.jpg
grow heathrow.jpg

Image: Grow Heathrow. But this isn't the kind of creativity that our leaders and bosses are urging. Credit: Transition Heathrow.

On Friday, Theresa May gave a hastily put-together and rather terse speech doubling-down on her recent position that it’s the EU to blame for the ‘impasse’ as she described, in the negotiations. Yet only a year ago, her Florence speech made numerous references to conciliation and cooperation, and notably how the EU should be ‘creative’ in its attempts to find a deal with the UK. The Prime Minister didn’t actually give much detail as to what she meant by ‘creative’, but then again, she didn’t have to. We all knew what she meant right? By simply invoking that most caustic of c words, she was drawing on the tacit understanding that by being creative, you are being inventive, hard working, and generally trying to achieve the best results.  

This is because we are constantly told to be creative. In work, at home, by our bosses, teachers and yes, even by our leading politicians – we are urged to think creatively and, it’s implied, untold innovations and riches will follow.