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Renzi vs Juncker: a social media analysis

If Matteo Renzi hoped to gain support among Italian eurosceptics in his quarrel with Jean-Claude Juncker, the reaction on Twitter says he was not so successful.

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Over the past few weeks a rift has emerged and deepened between the Italian government, led by Matteo Renzi, and European institutions, most notably the Commission. Disagreements between the two sides span many areas, including immigration, energy policy and banking. The latest chapter in the saga is being played out in the budgetary field, in which Italy claims the right to more flexibility (and a higher deficit) than the Commission is willing to concede.

The clash between Italy and the Commission is as communicative as it is political. From the start, the ways in which both sides have addressed one another have been as important as the substance of their respective grievances. In an unusually sharp exchange, for instance, Renzi recently reminded the Commission that the times in which Italy would be “remote-controlled” from Brussels are over. As a reply, the Commission let it be known that it actually struggles to find any institutional interlocutor in Rome.

As with any communications battle, much of the row between Italy and the Commission is taking place in and through the media, including social ones. Here we want to analyse the effects and resonance of this clash in the Twitter sphere. In particular, we focus on the recent war of words between Renzi and Jean-Claude Juncker, triggered by the latter’s critical remarks towards Italy during the Commission’s new year’s press conference. The Renzi-Juncker quarrel is the latest, and certainly one of the most visible episodes in what some have called a new fault line in European politics.