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Seven things the private healthcare insurance adverts won't tell you

The NHS financial crisis is being used by healthcare insurers to try and sell their products - but what are the risks?

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Image: Flickr/Traci Lawson

Like any big business the UK's £5 billion medical insurance industry has to sell its product to satisfy share-holders. An abundance of advertising and websites extoll the virtues of private health insurance. Their message can usually be summed up thus:

“You can jump queues, have a TV in your room, choose your specialist and appointment, and perhaps have treatment unavailable on the NHS”. What such messages fail to tell us is the following.