If you ask a business owner if they would like to make more money the answer is usually "Yes", followed swiftly by "but what's the catch?"
The default competitive market has bred a naturally suspicious mindset, which creates a challenge for ideas that promote reciprocity, co-operation and collaboration – especially those that promise more profit.
That challenge, to overcome suspicion, and maintain interest for long enough to explain to business owners the nature, and benefits of the opportunity is the core task of a new project known as the UK Mutual Credit Network.
