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In November 1944, a woodwork teacher called Donald Watson founded The Vegan Society in the English city of Leicester, thereby coining ‘veganism’ as a term, later defined as a “philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals.”