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Cambridge Analytica hacked our social lives to win elections - but more is at stake than votes

Like all good propagandists, CA’s currency is emotion: not only hopes and dreams, but fear and loathing.

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Cambridge Analytica

Cambridge Analytica’s harnessing of data from Facebook is a shocking reminder of an ever present fact. Our online lives make us secretly vulnerable. Social media has successfully become a place where countless friendships and communities are made and maintained. It’s also a place where people share their anger, anxieties and resentment, in search of validation and motivation from their friends.