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The BBC must improve how it reports statistics

The BBC has a unique position in British society, with a reputation for fairness, impartiality, and usefulness.

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Nick Ansell / PA Wire/Press Association Images. All rights reserved.How much does the UK contribute to the EU each week? How tired did you get of hearing that question, and of the inaccurate answer that it’s £350 million?

Even if you didn’t watch the debates or read the op-eds, it was hard to miss the pictures of Boris Johnson and other high profile Vote Leave campaigners standing in front of a big red bus with the inaccurate £350 million statistic emblazoned across the side.

Misleading claims supported by murky statistics were used on both sides of the EU referendum debate. But the £350 million claim became the iconic slogan of the Leave campaign, and helped to show why the BBC needs to be braver in challenging statistical assertions if it is to be a useful public service.