Along with penguin gifs, maps, manbuns, eggs and Ruby Rose, the internet loves a bit of sexism in science.
There is something about the topic that makes for powerful sharebait. It inspires the people formally known as the audience not only to click, but make this click social – to show their engagement and encourage others to engage too. The topic increasingly pops up offline too. Once the province of the geekier end of social justice worrying, even BAE Systems and BP are playing the equality in STEM game these days (even if London’s own troll mayor is yet to get the memo).
Lego figurine Professor B in the lab. Photo: Maia Weinstock via Flickr.
