Image: Aberdeen Angus beef cattle. Rights: Scott Bauer/CC Public Domain.
The decision around the food that we eat is among the most intensely private that we can make. Children express extremely strong preferences from the earliest ages - and these can last a lifetime. The choice about food has a direct, causal impact on our health. There is growing awareness for example that refined sugar is addictive, and is contributing to an obesity crisis.
We assume that the food that we buy is not poisonous, even if extravagances are ultimately unhealthy. We expect responsible companies to sell products that are not extremely bad for our children.
