Claudio Agosti: "During the French elections, our users (a,b,c,d,) were following the same news media sources and access to Facebook at the same time per day, one per hour. Despite all having 0 friends and only different 'likes', Facebook displayed different posts to these users in that hour." All rights reserved.
In a democracy, the way information circulates is a power in itself. The landscape of the so-called ‘fourth estate’ has metamorphosed out of all recognition in the last 15 years. Currently, social networking is the technology that is used to share our perceptions of the public space.
Given the addict-like compulsion to adopt such technologies, we have endowed those advertising firms who profit from this (that’s the business, the category, that they are in) a de facto role they do not deserve.
