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, CC BY-SA 2.0
The big challenges for all sides in the referendum will be figuring out what that doorstep leaflet looks like. The terms of engagement will take on a life of their own, like an onion, layer upon layer of rebuttal and counter rebuttal. The point at which the onion makes the public cry will constitute the big issues that will become centre stage. It will be galvanised by a zeitgeist issue that emerges from within the public’s mind, and cannot be anticipated.
