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Why Donald Trump could be president

Trump plays very strongly in the symbolic field, operating on a series of different sectors’ frustrations. In an increasingly unequal society he introduces himself as a savior of the losers. Español

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Donald Trump speaks during an interviewed in his office at Trump Tower, May 10, 2016, New York.
Donald Trump speaks during an interviewed in his office at Trump Tower, May 10, 2016, New York.

Donald Trump interviewed in his office at Trump Tower, May 10, 2016, New York. Mary Altaffer / Press Association. All rights reserved.It has become commonplace to think that Donald Trump cannot become president of the United States. The vulgarity of his style, the obvious ignorance of some of his ideas, the lies scattered without retraction and the unrealistic proposals lead us to this conclusion. His megalomania is seen as madness.

But Trump's discourse is coherent. It is based on saying things that a large part of American society thinks, and in proposing simple solutions to complex problems. This dual technique allows him to gain followers among those who feel economically and ideologically marginalized and to offer a decompression valve for social frustrations. Although it is impossible to implement his proposals, they generate a social outburst against political elites that materializes in votes. His campaign is well calculated.

Impact of globalization

Trump is the product of a number of trends. The first is the chasm between citizens and politics in America. Many sectors of society perceive that the so-called political class, with few exceptions, is increasingly distant from their interests. Representatives in Congress and the Senate are seen as people with very high salaries linked to and supported by economic elites who work to serve their own particular goals.